R.I.P., Original iPhone
Comments Off on R.I.P., Original iPhone Over the past year, my “original iPhone” has lost more and more functionality, and today I realized that it’s time to pull the plug.
Comments Off on R.I.P., Original iPhone 
Warning: Automatic AdWords Switch to “Optimize for Conversions”
Comments Off on Warning: Automatic AdWords Switch to “Optimize for Conversions” Beware: Google will automatically change AdWords accounts to “Optimize for Conversions” instead of “Optimize for Clicks,” which could create huge problems for clients who have not properly implemented conversion tracking within AdWords.
Google announced the plan on its “Inside Adwords” blog in December, and has recently begun displaying an alert within the AdWords account interface, noting that the change will happen this month (February). To avoid the automatic switch, complete this form before February 14.
House for Sale (Auction) in Carmi, Illinois
On February 15, 2012, my mom’s house at 705 Burrell St. in Carmi, Illinois will be auctioned. It’s a two-bedroom home with a large enclosed front porch and a large utility room in the back, plus a large garage, on two lots.
On the Web, Nobody Knows You’re a Crook (EverydayLifeToday.com scam)
“Somebody should do something about that.” It’s a common refrain, and it’s meaningless. And sometimes, there’s just nothing that anyone can do.
While researching “giveaway” marketing strategies recently, I found a web site (EveryDayLifeToday.com) promoting a wide range of attractive free prizes. Superficially, the site seemed legitimate, but it’s now clear that it’s a scam.
Attracting Facebook Fans with Giveaways
Comments Off on Attracting Facebook Fans with Giveaways Here’s my early experience using “giveaways” (sweepstakes, free prize, drawing) to draw followers to the Facebook page for LessonIndex.com (which is a directory of lesson plan resources for K-12 teachers).
What Should I Do, When You Use “Jew” As a Verb?
At the yard sale, when you asked for a lower price, you said you were “jewing.” Later that same day, you returned to buy more stuff, and you said it again; a few days later, when you came to pick up the sofa you’d bought, you said it again.
Screen Resolutions & Web Design
Comments Off on Screen Resolutions & Web Design I was surprised to notice today that the vast majority of visitors to LessonIndex.com (93.7%) have displays that are at least 1024 pixels wide. But that doesn’t mean that web pages should be designed with that width in mind!
Bounce Rates: Do They Matter?
“Bounce rate” and “pages per visit” are two of the most prominent statistics displayed by the Google Analytics “Dashboard.”
Don’t let that confuse you: they’re not often not relevant. Here’s why.
Weird Characters after cut-and-paste
Comments Off on Weird Characters after cut-and-paste A teacher asked about “Weird letter characters appearing when viewing [her] product description online.”
Class Warfare, by Steven Brill
I’m very interested in the school-reform movement, so I’ve been debating whether to buy Steven Brill’s new book, Class Warfare.
