Comments Off on Idiot Clicks: Why You Should Pay LESS for #1 PPC-Search Position The Idiot Click: Why You Should Spend LESS Money for Top Position than #2 position at Google AdWords, Yahoo Internet Marketing (Overture), and MSN AdCenter (Bing).
> So to sum up: we could profitably pay up to 43 cents per click for ANY position other than #1, but we could only pay up to 33 cents per click for the #1 position. <
Comments Off on I Got Bit by a Y2K Bug (Quicken) December 31, 1999 — It wasn’t a nuclear meltdown, but it was quite a shock. Read more »
Comments Off on Blown to Bits (Evans & Wurster) (December 28, 1999) You must read this book, “Blown to Bits.”
I rarely recommend books to others. Read more »
Comments Off on Trust But Verify: Internet Service Providers, Direct Email, and Investments December 11, 1999 — Sometimes an idea sticks in my mind, and I find that it represents a common theme between a series of unrelated events. Recently, for me, one such theme is “trust but verify.” Read more »
Comments Off on Thoughts on Priceline.com and LastMinuteTravel.com December 11, 1999 — Priceline.com claims to offer a unique, useful, consumer-helpful “angle” on travel. I find it useless. Read more »
Comments Off on I Was Wrong (About this email virus) (December 11, 1999) Oops. I was wrong.
For years, I have received emails from friends and strangers alike, urgently warning me about email viruses that could be triggered simply by reading an email message. Read more »
Comments Off on Outsourcing Your Business (December 11, 1999) Nobody actually wants to work for a living any more.
I’m certainly not the first person (or the thousandth) to write about “outsourcing,” but that won’t stop me from throwing in my two cents’ worth. Read more »
Comments Off on Adbility.com For Sale (1999) After building my “Web Site Banner Advertising” site for more than three years, I listed the Adbility.com site for sale on eBay. It sold for $168,800. Read more »
Comments Off on Wallace v. Welch: Spammer’s Frivolous Lawsuit Dismissed On July 7, Sanford Wallace filed a frivolous, malicious lawsuit against Mark Welch in Bucks County, Pennsylvania. Wallace notified the news media within minutes after filing the lawsuit. Read more »
Today, Yahoo finally did the Right Thing, creating and posting new “Terms of Service” for its GeoCities web sites. Yahoo has finally removed the unnecessarily broad license language it had earlier sought to trick “homesteaders” into accepting. The new terms of service are posted at http://docs.yahoo.com/info/terms/geoterms.html Read more »
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