I’ve been searching around for software to convert my LPs and Cassettes to MP3 format, and what I’ve found is a surprisingly complex array of choices, with little clear information to differentiate these products.
Eventually, I found that Acoustica’s “Spin It Again” software is available as Shareware (through Tucows), and I downloaded it to see how it might work for me. I found it “reasonably easy” to use, considering the actual complexity of the task. Read more »
Over the past three months, I’ve been asked to sign Non-Disclosure Agreements (NDAs) more often than ever before, and as usual I’ve said “no” to each request.
I’ve been involved in the computer & technology industry for more than 25 years, starting as a reporter, later as an attorney, and now as a marketing consultant. In all that time, I’ve signed exactly two non-disclosure agreements (one as part of an employment contract).
Of course, I’d never use or disclose someone’s confidential information improperly. Read more »
Two news reports today pertain to “Law and Justice,” and I think both demonstrate fundamentally absurd views of law and justice. Read more »
I’ve just added a filter to completely block ALL Twitter posts made via HootSuite. That means that I won’t see any “tweets” that anyone posts using the HootSuite tool. My reasons: Read more »
EngineReady‘s ConversionCritic web site helps you evaluate your landing page’s quality, measured by “Marketing Effectiveness,” “Offer Clarity,” “Readability of Copy,” and “Engagement with Visitor.”
ConversionCritic poses an excellent series of questions. However, the implication of the questionnaire is that a “yes” answer is better than a “no” answer, which is not always true. If you visit the site at ConversionCritic.com and complete the questionnaire, you’ll be given a detailed report that includes additional explanations for each question. Read more »
I was intrigued today by Steve Butler’s opinion column titled “Kaiser May Be Future of Health Care.” Perhaps it drew my attention because my next errand was to pick up a prescription at Kaiser Permanente.
As I read the column, I mostly agreed with his main points: Read more »
Lately, I’ve noticed an increase in the number of very vague ads seeking “internet marketing help,” without defining the purpose of the marketing effort. Sometimes I respond, just to ask what it’s about. Read more »
Today, a web publisher posted a message on the ABestWeb forum, complaining about a specific advertiser who’d defaulted on a payment promise of $40,000. This isn’t new, nor is it unique to online advertising: advertisers default on payment promises every single day. However, there are some strategies that web publishers can use to evaluate an advertiser. Read more »
Google AdSense is almost never the best way to monetize a site; most web sites can earn more from other advertising options.
But I almost always recommend using AdSense as the first advertising solution for new web publications (sites). The reasons are simple: Read more »
Do not pay money to a “guru.” Ever.
The word “guru” implies a blind faith which many embrace in their religions, but it iisn’t appropriate for business.
Don’t buy a “course” or “system” or even an ebook about “How to Make Money from AdSense” or “Internet Success Secrets” or “Money Machines” or any other gimicky name.
And don’t pay money to buy “secrets.” There really are no “secrets” about how to make money. There are strategies, of course, which can often work when properly applied — but they aren’t secrets. Read more »
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