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Always test, test, test whenever you make any change to your web site. Read more »

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In late October, an unexpected phone call revived my interest in the subject of “lesson plan resources for teachers.”  The first result of that inspiration is my newest web site, at LessonIndex.com. Read more »

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A reader asked why I pointed out that certain directory sites lacked a privacy policy, in my “Affiliate Program Directories” page.

A privacy policy is one of the most basic requirements for any professional web site. If a web site doesn’t have a conspicuous link to a privacy policy, it simply isn’t very professional, and is less trustworthy. Read more »

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Creating the right structure of categories and attributes for the products in your online store is a critical step that many online merchants ignore. Read more »

Comments Off on Counter-Intuitive Marketing

I first became interested in “internet marketing” in 1995 because I was an estate-planning attorney seeking clients.  One of my early lessons was that sometimes, marketing success can come from counter-intuitive strategies. Here’s an example. Read more »

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I’ve optimized Google AdWords PPC-search campaigns for dozens of clients. I’ve been doing online marketing since 1997, paid search since 1999, and Google AdWords since the service launched. Read more »

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Today, I took a long walk in Hayward, and I was outraged to see how many campaign signs are illegally posted on public property, and on vacant private lots.  Starting today, when I have time, I’m going to start pulling down signs that are obviously posted illegally.  Most of these will be signs for Nadia Lockyer, who is the most prolific campaign-sign lawbreaker I’ve noticed. Read more »

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“It gets better” is the emphatic theme of a new campaign to encourage teens who may be losing hope and considering harming themselves.  Let me join in: it will get better. Really. Read more »

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Yesterday, I turned away a prospective client with unreasonable expectations. He wanted me to help design and implement an “affiliate program” this month, with the goal of generating significant profits for the 2010 holiday season. I told him, “It’s too late.” Read more »

Comments Off on Start with PPC Search

PPC Search should be the cornerstone of all your online marketing efforts, because it can provide immediate results and immediate pin-point data to determine the effectiveness of the search campaigns: Read more »