“Survival is Not Enough” and “Gonzo Marketing”
(February 3, 2002 — Over the past two months, during a lull in my consulting work, I’ve read more non-fiction books than I’ve probably read in the past year. I’ve had some good luck, with fun titles like The MouseDriver Chronicles and thought-provoking books like Republic.com.
Alas, I have also suffered through several mediocre business books, which manage to stretch a few interesting ideas wastefully into book length. Read more »
Another “Must Read” Book for Entrepreneurs, and a “Good Read” for the Rest of Us Read more »
I apologize that this particular “Perspective” is long and complex, but I could find no other way to write it. I hope you’ll be patient enough to read this one through. Read more »
(October 26, 2001) I read a great book today, cover-to-cover, and I strongly recommend this book to anyone who wonders what really happened in the dot-com explosion and collapse. Indeed, I’d recommend it to anyone who is interested in business; heck, I recommend it to anyone, period.
The book is called “Dot.Bomb ” (beware, it’s one of two books released this fall with the same title). The full title is “Dot.Bomb: My Days and Nights at an Internet Goliath,” by J. David Kuo. (I decided to buy the book after reading a brief comment about it in the fall issue of Brill’s Content magazine.) Read more »
(December 28, 1999) You must read this book, “Blown to Bits.”
I rarely recommend books to others. Read more »
Ever since I upgraded to Windows 95, I have waited for a new version of WordPerfect Read more »
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