Comments Off on Thinking, Fast and Slow 
Wow. I just realized that I’ve been reading one book for more than a year, and I’m still not even half-done.
The book is Daniel Kahneman’s Thinking, Fast and Slow. Of course, I’ve read dozens of other books during this time.
Don’t get me wrong — it’s a really good, really interesting book — but it constantly forces me to think, and sends my brain into a tailspin of distraction. Read more »
Comments Off on Game-Changer and Liars & Outliers     |
I ordered about 20 books from Amazon last month; two are unexpectedly similar: David McAdams’ Game-Changer: Game Theory and the Art of Transforming Strategic Situations (2014), and Bruce Schneier’s Liars & Outliers: Enabling the Trust that Society Needs to Thrive (2012).
Both discuss “Game Theory” at some length, and both do it in a way that I found engaging and understandable. Alas, Game-Changer ultimately disappointed me, as the author shared some very flawed example suggestions in the latter half of the book. I haven’t yet finished Liars & Outliers, as I became distracted by some other business books.
Comments Off on The Filter Bubble   |
My low expectations for Eli Pariser’s The Filter Bubble: What the Internet Is Hiding From You (2011) were met and exceeded. Although the discussion was somewhat repetitive, it was generally entertaining and engaging.
The author clearly explains the danger posed by the combination of our desire for personalization, plus advertisers’ desire for precision targeting.
“You live in an equilibrium between your own desires and what the market will bear.” (p.215)
That danger is the risk that we will lose “serendipity,” Read more »
I wanted to attend an event today, where Stephen Dunn will speak and read poetry. It’s in Sacramento, nearly a two-hour drive each way, and I decided not to go.
But all weekend, I’ve been thinking about poetry and how I came to love poetry. And so I’ll write about it. Read more »
Comments Off on Brown unLike Me, by Emmanuel Ortiz When I first saw this poetry “chapbook,” I felt a faint glimmer of recognition at the author’s name, which clicked into place when I found the poem, “A Moment of Silence,” at the end of the book.
“A Moment of Silence” is one of those poems that draws a sharp reaction from nearly everyone who reads it. Read more »
Comments Off on Book Review: How to Make Money With Affiliate Marketing Even Without a Website How to Make Money With Affiliate Marketing Even Without a Website (an ebook by Joan Mullally with Evelyn Trimborn) is mostly sincere — but quite misleading. The authors know and share a lot of information about affiliate marketing, but much of their advice is incorrect or incomplete. And ultimately, their advice won’t work for at least 95% of their target audience.
Comments Off on My Book Reviews on Amazon FYI: In addition to posting some of my book reviews in this blog (click here for the “Book Reviews” category on MarkWelchBlog.com), I also post more book reviews on Amazon.com (click here for my Amazon review profile).
Comments Off on Likeonomics, by Rohti Bhargava Likeonomics was an engaging and sometimes interesting book, but without any real substance or value.
(Note: Likeonomics is NOT a book about the economics of “Likes” on Facebook. It’s about the importance of “likeability” for business or professional success.)
The breadth and depth of the advice in Geno Prussakov’s book, Affiliate Program Management: An Hour a Day, is exceptional.
I’m very interested in the school-reform movement, so I’ve been debating whether to buy Steven Brill’s new book, Class Warfare.
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