I’ve spent an alarming number of hours over the past two weeks, updating my social media profiles (on Twitter, Facebook, and LinkedIn).
I’ve been doing two things: first, I’ve finally been updating my profile information to reflect more information about my employment at Hurricane Electric (and “reducing” information about my earlier consulting work). Second, I’ve been adding many new Likes, Follows, and Connections while also “unliking” companies on Facebook and LinkedIn, and “unfollowing” accounts on Twitter). Read more »
My low expectations for Eli Pariser’s The Filter Bubble: What the Internet Is Hiding From You (2011) were met and exceeded. Although the discussion was somewhat repetitive, it was generally entertaining and engaging.
The author clearly explains the danger posed by the combination of our desire for personalization, plus advertisers’ desire for precision targeting.
“You live in an equilibrium between your own desires and what the market will bear.” (p.215)
That danger is the risk that we will lose “serendipity,” Read more »
Here’s my early experience using “giveaways” (sweepstakes, free prize, drawing) to draw followers to the Facebook page for LessonIndex.com (which is a directory of lesson plan resources for K-12 teachers).
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Facebook and other online communities are unintentionally suppressing opposing views and isolating us into “enclave discussions” instead of public exchanges. Here’s how.
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Language is constantly evolving, but sometimes the process is hard to understand. Facebook provides a great example.
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I’ve just added a filter to completely block ALL Twitter posts made via HootSuite. That means that I won’t see any “tweets” that anyone posts using the HootSuite tool. My reasons: Read more »
It’s amazing how “buzzwords” and jargon continue to drive attitudes and behavior of companies and investors. For the past year, “social media” and “social networking” have been the hot buzzwords, and everybody wants to hire marketing people with a proven track record in “social media.” The problem? Nobody has figured out a way to profit from “social media” marketing. Read more »
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