Category: Business

As Expected, Amazon Terminated Its California “Associates” (including me)

By , June 30, 2011

As expected, Amazon.com yesterday terminated its advertising relationship with 25,000 California web publishers, including me, after Gov. Brown signed an “Advertising-Nexus Tax Law,” which would use advertising relationships as a “hook” to try to force Amazon and other out-of-state retailers to collect California Sales Tax.  I’ve posted separately about this on my separate blog for LessonIndex.com:  http://blog.lessonindex.com/2011/06/california-forced-amazon-to-stop-advertising-here/

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High Payment Threshholds for Affiliate Programs

By , May 31, 2011

I’ve recently noticed several merchants who’ve created in-house affiliate programs with alarmingly high payment thresholds. Here’s why it’s a bad idea.

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Is Facebook Transforming Our Language?

By , May 7, 2011

Language is constantly evolving, but sometimes the process is hard to understand. Facebook provides a great example.

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Update: LessonIndex.com

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By , April 6, 2011

Over the past few months, I’ve been pleased with the success of my newest web site, LessonIndex.com. Read more »

Damages From the Illinois “Advertising-Nexus” law

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By , March 11, 2011

Illinois enacted an “Advertising-Nexus” tax law yesterday, triggering some serious negative consequences — while collecting no additional sales taxes. Here’s a quick summary of the law’s impact:

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Sales Tax Fairness, Advertising-Nexus Laws, and Common Sense

By , March 6, 2011

One of the “Advertising Nexus” tax bills (pending in the California legislature) is scheduled for hearing tomorrow (Monday) in Sacramento.  Yesterday, I found this editorial on the American Booksellers’ web site,  and was annoyed enough to write this reply: Read more »

Google’s “Farmer” Algorithm Update (Panda)

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By , March 5, 2011

There’s been a flurry of SEO-related commentary over the past week, discussing Google’s most recent algorithm adjustments, which changed the results for about 12% of all search queries.  Internally, Google calls this the “Panda” update, but most observers call it the “Farmer update” for its impact on “content farms.”

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Test, test, and test your web site again!

By , January 9, 2011

Always test, test, test whenever you make any change to your web site. Read more »

Launching LessonIndex.com

By , January 5, 2011

In late October, an unexpected phone call revived my interest in the subject of “lesson plan resources for teachers.”  The first result of that inspiration is my newest web site, at LessonIndex.com. Read more »

Why Is a Privacy Policy Important?

By , November 10, 2010

A reader asked why I pointed out that certain directory sites lacked a privacy policy, in my “Affiliate Program Directories” page.

A privacy policy is one of the most basic requirements for any professional web site. If a web site doesn’t have a conspicuous link to a privacy policy, it simply isn’t very professional, and is less trustworthy. Read more »

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