Category: Business

Book Review: How to Make Money With Affiliate Marketing Even Without a Website

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By , June 27, 2012

How to Make Money With Affiliate Marketing Even Without a Website (an ebook by Joan Mullally with Evelyn Trimborn) is mostly sincere — but quite misleading. The authors know and share a lot of information about affiliate marketing, but much of their advice is incorrect or incomplete. And ultimately, their advice won’t work for at least 95% of their target audience.

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More Employment-Ad Scams

By , June 20, 2012

The week isn’t even half-over, and I haven’t done any real work at all, and already I’m exhausted by an endless stream of requests from “prospective employers,” few of whom appear legitimate.

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What’s a “Team Player”?

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By , June 14, 2012

In a job interview, what does it mean when the interviewer asks, “Do you consider yourself to be a team player?”

Try searching Google for that exact phrase and you’ll find lots of definitive, absolute (there can be no other) explanations for the question — each offering a different interpretation. You’ll also find complaints by job-seekers and also by human resources professionals, criticizing the question as meaningless and unanswerable.

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Which Metric Matters Most?

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By , June 12, 2012

I found two marketing articles quite thought-provoking this week:

The common factor, of course, is “which metrics should marketers use to evaluate performance?”

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Warning: Cloud Computing Affiliate Scams (CloudZow and more)

By , June 8, 2012

This week, I received two emails promoting new “Cloud Computing” services, with incredibly low pricing and promises of unlimited wealth if I become a reseller. They’re scams. Don’t flush your money into the sewers where these crooks are.

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Web Site Design and LessonIndex.com: What Do You Think?

By , June 7, 2012

Over the past few months, in private emails, some smart folks have criticized the design of my LessonIndex.com web site.

It’s a crude, simple layout.  Some call it unprofessional, while others suggest that it’s a poor demonstration of my skills. Some of these comments come from people I know and respect, but …

I think they’re wrong.

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Likeonomics, by Rohti Bhargava

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By , May 24, 2012

Likeonomics was an engaging and sometimes interesting book, but without any real substance or value.

(Note: Likeonomics is NOT a book about the economics of “Likes” on Facebook. It’s about the importance of “likeability” for business or professional success.)

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What Hit Me? Did Google’s Panda or Penguin update tank my blog from search results?

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By , May 22, 2012

OK, experts: what hit my other blog? Was it one of Google’s Panda updates, or the Penguin update?

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Update: My View on Non-Disclosure Agreements

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By , May 16, 2012

In 2009, I wrote a blog post explaining “Why I Don’t Sign NDAs,” and reported that in 30 years of work as a reporter, attorney, and internet marketing consultant, I’ve signed exactly two Non-Disclosure Agreements, one of which was part of an employment contract.

Last week, I signed my third NDA.

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Usefulness of Product Reviews on Etailer Sites

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By , May 13, 2012

Online product reviews are a critical part of my buying process. But how useful, and how legitimate, are the product reviews we see on merchants’ web sites?

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