Comments Off on Start with PPC Search PPC Search should be the cornerstone of all your online marketing efforts, because it can provide immediate results and immediate pin-point data to determine the effectiveness of the search campaigns: Read more »
Comments Off on Evaluating Landing Page Quality EngineReady‘s ConversionCritic web site helps you evaluate your landing page’s quality, measured by “Marketing Effectiveness,” “Offer Clarity,” “Readability of Copy,” and “Engagement with Visitor.”
ConversionCritic poses an excellent series of questions. However, the implication of the questionnaire is that a “yes” answer is better than a “no” answer, which is not always true. If you visit the site at ConversionCritic.com and complete the questionnaire, you’ll be given a detailed report that includes additional explanations for each question. Read more »
Google AdSense is almost never the best way to monetize a site; most web sites can earn more from other advertising options.
But I almost always recommend using AdSense as the first advertising solution for new web publications (sites). The reasons are simple: Read more »
For at least 14 years, I’ve repeated the same “mantra” for web publishers: Be relevant and useful.
That’s the answer to many “how can I” questions: Read more »
Comments Off on Common-Sense SEO Search-Engine Optimization is probably the single most profitable “marketing strategy” for most e-commerce retailers. The reason is simple: if your SEO strategy works well, you’ll draw traffic and generate sales, without paying anyone for that privilege. But every day, I find retail e-commerce sites that ignore (or fail at) this critically important strategy. That’s very sad, because in my opinion, effective SEO requires very little more than common sense. (Most other marketing strategies are also more effective if the site is optimized for search engines.) Read more »
Comments Off on Quick Report: Search Engine Strategies (San Jose) I spent half of my day yesterday visiting the exhibitor booths at the Search Engine Strategies conference in San Jose. My primary goal was to learn more about some of the advanced PPC search management tools, but I was also looking for anything new that might help my clients or me. Read more »
Comments Off on Combatting Click Fraud – Effective PPC Marketing September 1, 2005 (DRAFT) — I’m going to share some strategies for “effective pay-per-click search marketing,” including strategies for combatting “click fraud.” Read more »
Comments Off on Idiot Clicks: Why You Should Pay LESS for #1 PPC-Search Position The Idiot Click: Why You Should Spend LESS Money for Top Position than #2 position at Google AdWords, Yahoo Internet Marketing (Overture), and MSN AdCenter (Bing).
> So to sum up: we could profitably pay up to 43 cents per click for ANY position other than #1, but we could only pay up to 33 cents per click for the #1 position. <
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