Comments (1) The goal of most businesses, I believe, should be to earn a profit from the sale of goods or services.
Over the past 20+ years, we’ve seen a succession of bizarre business models, in which little thought was given to “profit,” but instead to intermediate metrics (our web site needs visitors, eyeballs, clicks, engagement, etc.). Many dot-com companies succumbed to ‘perverse incentives.’” Read more »
Comments Off on Which Metric Matters Most? I found two marketing articles quite thought-provoking this week:
The common factor, of course, is “which metrics should marketers use to evaluate performance?”
Comments Off on Attracting Facebook Fans with Giveaways Here’s my early experience using “giveaways” (sweepstakes, free prize, drawing) to draw followers to the Facebook page for LessonIndex.com (which is a directory of lesson plan resources for K-12 teachers).
Comments Off on Screen Resolutions & Web Design I was surprised to notice today that the vast majority of visitors to LessonIndex.com (93.7%) have displays that are at least 1024 pixels wide. But that doesn’t mean that web pages should be designed with that width in mind!
“Bounce rate” and “pages per visit” are two of the most prominent statistics displayed by the Google Analytics “Dashboard.”
Don’t let that confuse you: they’re not often not relevant. Here’s why.
Always test, test, test whenever you make any change to your web site. Read more »
Comments Off on Books about Google Analytics and Web Analytics I was surprised today to notice how many books are currently available on the topic of “Google Analytics” or “Web Analytics.” Read more »
Comments Off on Perverse Incentives “Perverse incentives” is a phrase I seem to use quite often, lately. We create (or accept) the perverse incentives that create the perverse outcomes we detest. Read more »
Comments Off on Intermediate Metrics I am growing to detest intermediate metrics, which are often used in deceptive ways. Read more »
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