As expected, Amazon.com yesterday terminated its advertising relationship with 25,000 California web publishers, including me, after Gov. Brown signed an “Advertising-Nexus Tax Law,” which would use advertising relationships as a “hook” to try to force Amazon and other out-of-state retailers to collect California Sales Tax. I’ve posted separately about this on my separate blog for LessonIndex.com: http://blog.lessonindex.com/2011/06/california-forced-amazon-to-stop-advertising-here/
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I’ve recently noticed several merchants who’ve created in-house affiliate programs with alarmingly high payment thresholds. Here’s why it’s a bad idea.
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Illinois enacted an “Advertising-Nexus” tax law yesterday, triggering some serious negative consequences — while collecting no additional sales taxes. Here’s a quick summary of the law’s impact:
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One of the “Advertising Nexus” tax bills (pending in the California legislature) is scheduled for hearing tomorrow (Monday) in Sacramento. Yesterday, I found this editorial on the American Booksellers’ web site, and was annoyed enough to write this reply: Read more »
There’s been a flurry of SEO-related commentary over the past week, discussing Google’s most recent algorithm adjustments, which changed the results for about 12% of all search queries. Internally, Google calls this the “Panda” update, but most observers call it the “Farmer update” for its impact on “content farms.”
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Always test, test, test whenever you make any change to your web site. Read more »
I first became interested in “internet marketing” in 1995 because I was an estate-planning attorney seeking clients. One of my early lessons was that sometimes, marketing success can come from counter-intuitive strategies. Here’s an example. Read more »
I’ve optimized Google AdWords PPC-search campaigns for dozens of clients. I’ve been doing online marketing since 1997, paid search since 1999, and Google AdWords since the service launched. Read more »
Yesterday, I turned away a prospective client with unreasonable expectations. He wanted me to help design and implement an “affiliate program” this month, with the goal of generating significant profits for the 2010 holiday season. I told him, “It’s too late.” Read more »
PPC Search should be the cornerstone of all your online marketing efforts, because it can provide immediate results and immediate pin-point data to determine the effectiveness of the search campaigns: Read more »
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