Comments Off on Web Advertising Lingo (July 1998) Unfortunately, in the emerging industries arising from internet commerce, no one has the authority to fix specific or single meanings to common new terms. Accordingly, I would like to offer my opinions as to the meanings of certain terms relevant to Web Advertising. Read more »
Comments Off on Broadcast Fax and Junk Email Illegal Under United States law, it is unlawful “to use any telephone facsimile machine, computer, or other device to send an unsolicited advertisement” to any “equipment which has the capacity (A) to transcribe text or images (or both) from an electronic signal received over a regular telephone line onto paper.” Read more »
May 24, 1997 — In 1985, Mark J. Welch designed the Generic Adventure Game System (GAGS), a computer programming tool for creating “text adventure” games for MS-DOS computers. GAGS was released as “shareware” in 1985 and enhanced several times in 1986 and 1987.
In 1987, David Malmberg made substantial enhancements to the Generic Adventure Game System, which was renamed the Adventure Game Toolkit (AGT). Read more »
Comments Off on The Ad Network of the Future I wrote this article in April 1997, in response to problems I perceived in existing advertising networks. Read more »
Comments Off on How to Make Money from Web Site Banner Advertising I wrote this article in 1996-1997 for an audience of “web publishers” seeking revenue from their web sites. Read more »
Comments Off on Web Ad Networks: Pooled Ad Programs, Brokers, and Banner Exchanges I created this outline of “web advertising” issues in March 1997, for inclusion in the program materials for an industry conference where I was a featured speaker. It is written primarily for an audience of advertisers (merchants) and people in the advertising industry. Read more »
Comments Off on The Commonwealth Network This was my evaluation (in March 1997) of “The Commonwealth Network,” the first broad-reach web-site banner advertising network. Read more »
Comments Off on Creating a Lawyer’s Web Site What Results Have I Obtained from My Web Site? Read more »
Comments Off on The Weekend IBM.NET Almost Died How A Revenge Spammer Abused IBM.NET — The “El Cheepo” / “Thinning Hair” (Yuri Rutman) Spams Read more »
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