I was surprised today to notice how many books are currently available on the topic of “Google Analytics” or “Web Analytics.” 

A few months ago, at a search-engine conference in San Jose, Google was giving away free copies of the book Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing ROI, which I gladly picked up.

I also had an opportunity speak with one of the book’s authors, Caleb Whitmore (who was promoting his consulting practice in another exhibit). I was quite impressed with his knowledge about Google Analytics, and I must admit that I was a bit embarrassed when he identified a capability of Google Analytics that I hadn’t found before — and which might have saved me a dozen hours of work in one project.

While no book can replace the actual experience of using Google Analytics with real (live) web-site data, Whitmore’s book does appear to provide a fairly clear “broad overview” of its topic, and will probably be useful to newcomers to the topic.

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