Comments (0) Missouri’s Amendment 5 would end state income taxes, double sales tax rates, and impose new taxes on services, including rent.
Read more »The goal of most businesses, I believe, should be to earn a profit from the sale of goods or services.
Over the past 20+ years, we’ve seen a succession of bizarre business models, in which little thought was given to “profit,” but instead to intermediate metrics (our web site needs visitors, eyeballs, clicks, engagement, etc.). Many dot-com companies succumbed to ‘perverse incentives.’” Read more »
Sixteen years ago, I received a call from someone who worked for a large computer manufacturer, which was planning to add an online direct-sales program. The caller was creating a business plan for this new division of the company, and wanted to hire me to design an affiliate program.
My first question was, “What about channel conflict?”
Comments Off on AdWords’ Dot-TK Plague & the End of Automatic Placements (2013) All year, I’ve been doing battle with a never-ending series of aggressive fraudsters who use AdSense ads across many dot-tk (.tk) domains which each generate small numbers of cheap fraudulent clicks, siphoning money from any campaign which has Automatic Placements enabled.
Why does it work? It works because Google AdWords refuses to enable exclusion of placements (web sites) based on Top Level Domain (TLD). Read more »
Comments Off on Google Gets Creepier – pre-filled subscribe box in search ad This just seems creepy and wrong: Google (AdWords) allows advertisers to create Search ads which pre-fill forms with Google Account data. In this example, my email was pre-filled next to a “subscribe” button which doesn’t say what I’d be subscribing to — alongside a completely meaningless “Privacy” link which doesn’t disclose how the email address would be used. Read more »
Comments Off on Google’s AdWords ‘Interest’ Targeting I’ve long wondered how Google evaluates a person’s “interests” in order to display advertising that’s not displayed “in context.”
I think Google’s algorithms need tweaking, because Google has an unreasonably long memory regarding my “interests.” Read more »
Comments Off on In Praise of GTmetrix.com Comments Off on SEO: Understanding Audience and Purpose(s) I don’t write much about Search Engine Optimization (SEO), despite its importance to the success of every web business. That’s because I view SEO as an integral part of every aspect of online marketing — it just isn’t a discrete function that can be managed separately. SEO is holistic.
I’ve intentionally written only in very simplistic terms about SEO: “Be Relevant and Useful” and “Common-Sense SEO.” Today, I want to emphasize the importance of audience and purpose in SEO and web marketing.
For the past 15 years, I’ve earned most of my income from my work as an individual internet marketing consultant. This year, I must finally acknowledge that I can’t continue as a “solo” consultant.
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Comments Off on Book Review: How to Make Money With Affiliate Marketing Even Without a Website How to Make Money With Affiliate Marketing Even Without a Website (an ebook by Joan Mullally with Evelyn Trimborn) is mostly sincere — but quite misleading. The authors know and share a lot of information about affiliate marketing, but much of their advice is incorrect or incomplete. And ultimately, their advice won’t work for at least 95% of their target audience.
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